Marketing Management - 14

Marketing Management - 14

Select The Blank
Question
A speciality product is ________ intensively distributed than a shopping product
Correct Answer
Less


True/False
Question
Survey of buyers' intentions technique is comparatively costly and the data gathered is of questionable value.
Correct Answer
True


True/False
Question
Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer
True


Multiple Choice Single Answer
Question
Marketer has no control over setting the price in which type of market structure?
Correct Answer
Competition

True/False
Question
Market foreacsts are available from sources like government
Correct Answer
False


Select The Blank
Question
________ allowance is used to communicate about the values of the product and special event
Correct Answer
Promotion



True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True


Multiple Choice Multiple Answer
Question
These products move through short channels:
Correct Answer
Eggs, Bread , Clothing , Cement


True/False
Question
In pure competition many sellers and buyers are there and have major effect on demand and supply of the product's market price
Correct Answer
False


Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance

Select The Blank
Question
Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer
Impulse



True/False
Question
Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer
True



Multiple Choice Multiple Answer
Question
These are the characteristics of services
Correct Answer
Sold on basis of benefits , Quality control is tough


Multiple Choice Multiple Answer
Question
Total cost includes :
Correct Answer
Fixed cost , Variable cost


Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit


Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food


Multiple Choice Multiple Answer
Question
What are variable costs?
Correct Answer
Material , Labour


Multiple Choice Single Answer
Question
A centralised inventory means
Correct Answer
Fast delivery to customers


Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater


Select The Blank
Question
Buyer's response in ________ method may not be applicable in other markets
Correct Answer
Market tests


Multiple Choice Multiple Answer
Question
Categories of adopters are
Correct Answer
Innovators , Early adopters , Laggards


Multiple Choice Single Answer
Question
D in AIDA stands for :
Correct Answer
Desire


Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer
Geographic , Demographic


Match The Following
Question
Correct Answer

Feedback
Communication from receiver to sender

Encoding
Putting meaning to symbols conveyed as messages

Decoding
Interpreting the message by receiver

Noise
It interferes with communication process


Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer
Selective



Multiple Choice Single Answer
Question
What is Market Penetration?
Correct Answer
Existing product-Existing market


Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige



Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing

Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional

Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer
Transaction , Transfer , Exchange

Multiple Choice Single Answer
Question
General Electric Matrix is divided into how many cells
Correct Answer 9


Multiple Choice Multiple Answer
Question
Research design is classified as :
Correct Answer
Function , Methodology



Match The Following
Question
Correct Answer


Customer is the focal point in
Marketing

Tangible sources
Capital, machines,raw material

Intangible sources
Information, time and technology

Consumer to producer
Backward communication


Multiple Choice Multiple Answer
Question
The external sources of Primary data are :
Correct Answer
Retailer , Wholesaler , Libraries


True/False
Question
Executive judgement technique may be used to supplement other techniques
Correct Answer
True



Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer Systems

Multiple Choice Single Answer
Question
Deciding on the number of intermediaries to be employed by a producer is called:
Correct Answer
Intensity distribution



Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing



Multiple Choice Multiple Answer
Question
The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer
Sales management , Advertising

Select The Blank
Question
________ is seen as an integral process that converts materials into goods
Correct Answer
Systems


Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU

True/False
Question
Indirect channels for industrial products are longer than consumer product channels.
Correct Answer
False

Multiple Choice Multiple Answer
Question
What is break down approach
Correct Answer
Sales potential varies with country's general level of economic activity , Market and sales potential is based on economic forecast , Number of units that a buyer buys is multiplied by the total number of potential buyers in that territory to arrive at total sales


Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user


Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons


True/False
Question
Warehouses are needed when supply sources and markets are located close by.
Correct Answer
False

Marketing Management - 13
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Odd , Leader

Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy


True/False
Question
Product variety marketing presents different choices to set the companys' product apart from competitors.
Correct Answer
True


True/False
Question
Marketer discourages his brand users for brand switching.
Correct Answer
True



Multiple Choice Multiple Answer
Question
Characteristics of mass market strategy are :
Correct Answer
One market mix for target market , One distribution and promotion strategy

Match The Following
Question
Correct Answer


Exclusive Assortment
Carrying the line of only one manufacturer

Open bid
Contract awarded to lowest bidder

Negotiated Contract
Direct negotiation with one or more companies covering project and terms

Deep Assortment
Carrying a product family in depth, drawing on many producer's output


Match The Following
Question
Correct Answer

Motivational research
It analyses consumer motives

Historical research
Uses past experiences to find solutions

Survey research
Obtains data from respondents in person

Experimental research
One factor is constant and holding other factors


Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke


Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture


Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical


Multiple Choice Single Answer
Question
"Image building" objectives are common in which type of market structure?
Correct Answer
Oligopoly


Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession


True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True



Multiple Choice Single Answer
Question
It identifies opportunities for and threats to the organisation
Correct Answer
Environmental assessment



Multiple Choice Single Answer
Question
This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer
Time Series Analysis


Multiple Choice Multiple Answer
Question
How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer
Control mechanism , Departmentalisation


True/False
Question
Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer
False



True/False
Question
Companies have strenghts in a number of areas but their key strength are few in number
Correct Answer
True


Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary


Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible


Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence


Multiple Choice Single Answer
Question
Mission statements for marketing oriented organisation are framed in terms of :
Correct Answer
Customer want satisfaction
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales



Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural



Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange



Select The Blank
Question
Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer
Standardisation



Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation


Select The Blank
Question
For ________ items, reseller reorders goods when inventory gets low
Correct Answer
Standard


Select The Blank
Question
The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer
Price elastic


Multiple Choice Multiple Answer
Question
Features of Question Marks?
Correct Answer
High growth , Low share SBUs

Multiple Choice Multiple Answer
Question
Beliefs are based on
Correct Answer
Knowledge , Opinion , Faith


Multiple Choice Single Answer
Question
It is the relative difficulty in understanding or using the product
Correct Answer
Complexity



Multiple Choice Single Answer
Question
It is a paid form of non personal communication.
Correct Answer
Advertising



Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power



Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form


True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True



Select The Blank
Question
Wholesalers and retailers help manufacturer in carrying ________ flow to final buyers.
Correct Answer
Title



Select The Blank
Question
________ product is sold for use in producing other goods or services
Correct Answer
Industrial


Select The Blank
Question
Product ________ plays a major role in distribution strategy.
Correct Answer
Awareness



True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True


True/False
Question
Change in company's strategy gives rise to problems necessitating a new structure to be made
Correct Answer
True



Multiple Choice Single Answer
Question
It is a reduction in list price that helps marketer to adjust actual price without changing published list prices
Correct Answer
Discounts



Multiple Choice Multiple Answer
Question
What are the stages in new product development ?
Correct Answer
Idea screening , Market testing , Commercialisation


Multiple Choice Single Answer
Question
It concentrates on organisation design and work flow
Correct Answer
Flotilla

True/False
Question
Image building pricing objective reduces the price war among competitor.
Correct Answer True

Multiple Choice Multiple Answer
Question
Disadvantages of Primary data are :
Correct Answer
Cost factor , Time factor


Select The Blank
Question
Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer
Market fallacy


Marketing Management - 12
MARKETING MANAGEMENT

Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital
status are factors of which type of segmentation?
Correct Answer Geographic , Demographic


Multiple Choice Single Answer
Question It is is the data which has been
converted to a useful form for decision making
Correct Answer Information


Multiple Choice Single Answer
Question It refers to the relatively more durable
company arrangements and relationships
Correct Answer Structure



Multiple Choice Single Answer
Question It is the series of marketing
institutions that help in moving the product from
producer to the ultimate user.
Correct Answer Marketing channel


Multiple Choice Single Answer
Question In which stage of Product life cycle,
brand choice is heavily influenced by reference group
Correct Answer Maturity


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form



True/False
Question Change in company's strategy gives rise
to problems necessitating a new structure to be made
Correct Answer True


Select The Blank
Question Product means the ________ and services
the company offers the target market.
Correct Answer Goods



Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples



Multiple Choice Single Answer
Question What involves review of projected sales,
costs and profits.
Correct Answer Business analysis



Multiple Choice Multiple Answer
Question The external sources of Primary data are
Correct Answer Retailer , Wholesaler , Libraries

Select The Blank
Question The cost of warehousing, transportation,
inventory and handling products together constitutes
________ concept.
Correct Answer Total cost


Select The Blank
Question ________ product is sold for use in
producing other goods or services
Correct Answer Industrial


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary


Multiple Choice Single Answer
Question Consumerism emerged in which era of
Marketing?
Correct Answer Sales


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes
from which utility
Correct Answer Possession


True/False
Question Augmented product includes the actual
product plus any additional services such as
maintenance, intallation etc.
Correct Answer True


True/False
Question Experimental research involves obtaining
data from respondents in person, mail or by phone
Correct Answer False


Multiple Choice Single Answer
Question New product forms and brands enter in
which stage of product life cycle?
Correct Answer Growth


True/False
Question Marketing concept has application only in
profit oriented businesses.
Correct Answer False


Match The Following
Question -Correct Answer


Motivational research -It analyses consumer motives

Historical research- Uses past experiences to find
solutions


Survey research -Obtains data from respondents in
person

Experimental research -One factor is constant and
holding other factors

Multiple Choice Multiple Answer
Question A business is a system consisting of
following elements
Correct Answer Input and output , Objectives ,
Process and feedback



Multiple Choice Single Answer
Question Mission statements for marketing oriented
organisation are framed in terms of :
Correct Answer Customer want satisfaction


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange


Multiple Choice Single Answer
Question This method is more accurate for short
term forecasts
Correct Answer Simple Trend Analysis


Select The Blank
Question The benefits of a change in process are
defined in terms of ________ cost savings
Correct Answer Labour


Select The Blank
Question Wholesalers and retailers help
manufacturer in carrying ________ flow to final
buyers.
Correct Answer Title


Multiple Choice Multiple Answer
Question Major role of promotion is to :
Correct Answer Inform , Remind , Persuade



True/False
Question "Promotion" is considered in conjunction
with "Convenience" .
Correct Answer False


Multiple Choice Single Answer
Question This data is collected to deal with a
special problem
Correct Answer Non-recurrent data


True/False
Question A channel's length is also called as
horizontal dimension.
Correct Answer False


Match The Following
Question -Correct Answer

Wide market coverage is achieved- Intensive
distribution.


Helps in the process of matching demand and supply.-
-Marketing channel

No intermediaries between producer and consumer.-
-Direct channel
Combining two or more levels of a channel under one
participant's control.- Vertical integration


Select The Blank
Question There are more number of substitutes for
________ products.
Correct Answer Multi use
True/False
Question Marketer discourages his brand users for
brand switching.
Correct Answer True


Select The Blank
Question Demographic, cultural, political, natural
etc combine to form ________ environment.
Correct Answer Macro


Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales
persons


Multiple Choice Multiple Answer
Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor


Multiple Choice Single Answer
Question A diet conscious person after playing
football is thirsty. He opts for :-
Correct Answer Diet coke


Multiple Choice Single Answer
Question This forecasting method is based on the
opinion of company's officers
Correct Answer Executive Judgement


Select The Blank
Question ________ exists when a few large
independent firm accounts for bulk of an industry's
sales.
Correct Answer Oligopoly


Multiple Choice Multiple Answer
Question After the new product has passed the
conceptual stages it becomes more concrete in which
stages?
Correct Answer Test marketing , Commercialisation
, Product development


True/False
Question The key to successful new product
introduction lies in a systems approach.
Correct Answer True


Multiple Choice Multiple Answer
Question The tangible inputs in a business are
Correct Answer Capital , Machine


Select The Blank
Question The demand for a product is ________ when
price cut causes revenue to increase.
Correct Answer Price elastic


Multiple Choice Multiple Answer
Question The micro-environment consists of
following components:
Correct Answer Marketing intermediaries ,
Customers , Competitors


Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable ,
Accessible


True/False
Question Consumption is shaped by the stage of
family life cycle
Correct Answer True


Marketing Management - 11

Multiple Choice Multiple Answer
Question
Major role of promotion is to :
Correct Answer
Persuade , Inform , Remind


True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True


True/False
Question
The key to successful new product introduction lies in a systems approach.
Correct Answer
True


Multiple Choice Single Answer
Question
D in AIDA stands for :
Correct Answer
Desire


Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige


Multiple Choice Single Answer
Question
It refers to formal and informal rules, regulations and procedures that complements the company structure
Correct Answer
Systems


Multiple Choice Single Answer
Question
The output of Stimulus Response Model is
Correct Answer
Product decision


True/False
Question
Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer
True


Select The Blank
Question
Buyer's response in ________ method may not be applicable in other markets
Correct Answer
Market tests

True/False
Question
Services can be stored in inventory.
Correct Answer
False


True/False
Question
Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer
True


Multiple Choice Multiple Answer
Question
The participants in a communication process are :
Correct Answer
Source , Recipient


Select The Blank
Question
________ is synonymous with non-recurrent data system(RDS)
Correct Answer
Market research


True/False
Question
Publicity is news carried in the mass media about a firm and its products, policies or actions.
Correct Answer
True


Multiple Choice Multiple Answer
Question
Product characteristics that influence channel selection are
Correct Answer
Complexity , Perishability , Weight


Multiple Choice Multiple Answer
Question
Limitations of Traditional cost accounting are
Correct Answer
Assumes factory as an isolated entity , It measures only the cost of producing


Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke


Multiple Choice Multiple Answer
Question
Criteria for choosing distribution channels are :
Correct Answer
Market coverage , Control , Costs


Match The Following
Question
Correct Answer

Wide market coverage is achieved.
Intensive distribution
.
Helps in the process of matching demand and supply.
Marketing channel

No intermediaries between producer and consumer.
Direct channel

Combining two or more levels of a channel under one participant's control.
Vertical integration


Select The Blank
Question
In production era , demand is ________ than supply
Correct Answer
Greater


Multiple Choice Multiple Answer
Question
How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer
Research and planning , Forecasting


Match The Following
Question
Correct Answer

Many sellers and buyers and none of them have much effect on the total demand,supply and product's market price
Pure competition

Only one seller and no competition permitted legally
Monopoly

Few sellers but account for bulk of industry's sales
Oligopoly

Many sellers and buyers and each seller's offering is somewhat different than others
Monopolistic


Select The Blank
Question
________is a strong internal stimulus impelling action
Correct Answer
Drive


True/False
Question
Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer
False


Multiple Choice Single Answer
Question
The frequency at which a product is used is called ?
Correct Answer
Usage rate



Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Leader


Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources


Select The Blank
Question
________ is an important tool for planning and controlling the firm'a activities
Correct Answer
Sales Forecast


Select The Blank
Question
A speciality product is ________ intensively distributed than a shopping product
Correct Answer
Less



Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer
Staffing



Select The Blank
Question
Specific ________ emerge from broad stratefgies
Correct Answer Tactics
Select The Blank
Question
The research objectives are stated as ________ to be tested
Correct Answer
Hypothesis


Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture


Select The Blank
Question
________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer
Automation



Multiple Choice Multiple Answer
Question
How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer
Control mechanism , Departmentalisation
Your Answer
Control mechanism , Departmentalisation , Specialisation

Multiple Choice Single Answer
Question
What factors constitute natural environment?
Correct Answer
Natural resources


Multiple Choice Multiple Answer
Question
For exchange to take place, which conditions must be satisfied ?
Correct Answer
Atleast two parties , Each party is capable of communication and delivery , Each party has something that might be of value to the other party


True/False
Question
Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer
False


Select The Blank
Question
Product ________ plays a major role in distribution strategy.
Correct Answer
Awareness



Multiple Choice Multiple Answer
Question
Total cost includes :
Correct Answer
Fixed cost , Variable cost

True/False
Question
Demand for industrial goods fluctuate more than consumer demand
Correct Answer
True


Multiple Choice Single Answer
Question
It is is the data which has been converted to a useful form for decision making
Correct Answer
Information


True/False
Question
Product development includes starting another business or buy businesses outside of their current line.
Correct Answer
False


Select The Blank
Question
Skimming pricing involves________ risk.
Correct Answer
Low


Multiple Choice Single Answer
Question
A in AIDA stands for :
Correct Answer
Awareness


Multiple Choice Single Answer
Question
This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer
Stay out



Multiple Choice Single Answer
Question
It is the process of influencing one's behaviour by sharing ideas, feelings and information.
Correct Answer
Communication