Marketing Management - 18

Marketing Management - 18

True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False

Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective

Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix


Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics


Multiple Choice Single Answer
Question What is Market development?
Correct Answer Existing product-New market


Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors
of which type of segmentation?
Correct Answer Geographic , Demographic


Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough


Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources


Select The Blank
Question Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price


Select The Blank
Question The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive



Select The Blank
Question ________is a strong internal stimulus impelling action
Correct Answer Drive



True/False
Question Market foreacsts are available from sources like government
Correct Answer False



Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators



True/False
Question Consumer behaviour is more challenging across international
border.
Correct Answer True


Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion


Select The Blank
Question Total cost is the sum of ________ + Variable cost.
Correct Answer Fixed cost


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity


Select The Blank
Question ________ describes a person's favourable or unfavourable
action tendencies towards object
Correct Answer Attitudes


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales


Match The Following
Question -Correct Answer
Wide market coverage is achieved. -Intensive distribution.
Helps in the process of matching demand and supply.- Marketing channel

No intermediaries between producer and consumer.- Direct channel

Combining two or more levels of a channel under one participant's control.
-Vertical integration


True/False
Question Logistics is an area of potentially high cost saving and
improves customer satisfaction.
Correct Answer True



Multiple Choice Single Answer
Question Decline in buying power due to price levels rising more
rapidly than income is called
Correct Answer Inflation



True/False
Question In pure competition many sellers and buyers are there and
have major effect on demand and supply of the product's market price
Correct Answer False



Select The Blank
Question ________ measures actual sales and not intentions to buy
Correct Answer Market tests



Multiple Choice Single Answer
Question This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility


Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product
life cycle?
Correct Answer Growth


Select The Blank
Question ________ leads to generalisation where similar stimulus
generate the same kind of response
Correct Answer Reinforcement


True/False
Question Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True



Multiple Choice Multiple Answer
Question Socio-cultural environment consists of
Correct Answer Social class , Culture



Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons



True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True



Multiple Choice Single Answer
Question Product should be considered from the point of view of
Correct Answer Customer




Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market


Multiple Choice Multiple Answer
Question Research design is classified as :
Correct Answer Function , Methodology


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke


True/False
Question "Idea screening" stage reduces the number of ideas based on
company's criteria.
Correct Answer True



Multiple Choice Multiple Answer
Question Categories of adopters are
Correct Answer Innovators , Early adopters , Laggards


True/False
Question Secondary data is cheaper and faster to collect than primary
data
Correct Answer True



Multiple Choice Single Answer
Question This method enables the forecaster to take into
consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis


Select The Blank
Question Wholesalers and retailers help manufacturer in carrying
________ flow to final buyers.
Correct Answer Title


True/False
Question "Promotion" is considered in conjunction with "Convenience"
Correct Answer False



Multiple Choice Single Answer
Question To serve a market segment profitably means
Correct Answer Sales revenue generated is more than cost of
marketing effort



Multiple Choice Multiple Answer
Question Uses of Market research are:
Correct Answer Advertising effectiveness , Sales forecasting ,
Identifying market trends


Match The Following
Question- Correct Answer
Motivational research -It analyses consumer motives
Historical research -Uses past experiences to find solutions
Survey research- Obtains data from respondents in person
Experimental research - One factor is constant and holding other factors
Tests hypothesis about the relationship between dependent variables

Marketing Management - 17


Question The key to successful new product introduction lies in a
systems approach.
Correct Answer True


Question Executive judgement technique may be used to supplement
other techniques
Correct Answer True


Question Conditions for a Successful Communication are :
Correct Answer Sender transmits message , Receiver receives message

Question Limitations of Traditional cost accounting are
Correct Answer Assumes factory as an isolated entity , It measures
only the cost of producing


Question ________ occurs when people inspite of being qualified and
experienced and trained have to settle for a low level job.
Correct Answer Underemployment


Question Product should be considered from the point of view of
Correct Answer Customer


Question Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True


Question Advantage of multi-variate segmentation is :
Correct Answer More information about available people


Question ________ is some characteristic of people in the market that
helps in dividing it.
Correct Answer Factor

Question Interpersonal communication is between:
Correct Answer Source and receiver


Question ________ provides more information than Advertising and is
relatively inexpensive.
Correct Answer Publicity


Question ________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast


Question- Correct Answer
Strategic organizational- planning Top Management

Objectives- What is to be accomplished.
Strategies- How to achieve objectives
Policies -Constraints that limits the alternatives available


Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions

Question The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour

Question -Correct Answer
Air-freight- It is the best quality type of transportation available.

Inventory carrying cost- It increases as the quantity ordered increases.
Order processing cost -It decreases as the quantity ordered increases

Pipe-line- It is used to transport petroleum products to refineries.


Question For ________ items, reseller reorders goods when inventory
gets low
Correct Answer Standard



Question How does 'structure' reduce internal uncertainity arising
out of human behaviour
Correct Answer Control mechanism , Departmentalisation


Question ________ is a part of the company that has a separate
mission and objectives
Correct Answer SBU


Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Question Groups having a direct influence on a person are called
Correct Answer Membership groups


Question Prosperity stage in business cycle is also called
Correct Answer Boom


Question An unhealthy portfolio has
Correct Answer More dogs , Few stars


Question Minimum number of segments in a multi segment strategy:
Correct Answer 2


Question Rise and fall of interest rates has a major effect on
consumer's decision to buy products on credit
Correct Answer True


Question ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research


Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples


Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves


Question Which is the shortest marketing channel for an industrial
product?
Correct Answer Producer--->Industrial user


Question "Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly


Question Major reason for success for new product is ________
product.
Correct Answer Superior


Question After sales service is provided in a customer orirnted firm
Correct Answer True

Question Augmented product includes the actual product plus any
additional services such as maintenance, intallation etc.
Correct Answer True


Question Style of a company are the patterns of actions taken by
members of top management over a period of time
Correct Answer True

Question Product ________ plays a major role in distribution
strategy.
Correct Answer Awareness


Question This strategic posture invests sufficiently to stay in the
race but avoids pre-mature commitments
Correct Answer Reserve the right to play


Question Money is invested by way of
Correct Answer Debt , Equity


Question Types of psychological pricing are
Correct Answer Prestige , Leader


Question ________ is a delivery of standard of living to society
Correct Answer Marketing


Question It is the relative difficulty in understanding or using the
product
Correct Answer Complexity


Question Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special


Question MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True


Question Market segmentation is the decision to identify different
groups that compose the market and to develop specific product for each of
these groups.
Correct Answer False


Question Learning consists of
Correct Answer Cues , Drives , Response


Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks


Question Disadvantages of Primary data are :
Correct Answer Cost factor , Time factor


Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True