Marketing Management - 16

Marketing Management - 16


Select The Blank
Question ________ is an important tool for planning and controlling
the firm'a activities
Correct Answer Sales Forecast


Multiple Choice Single Answer
Question These items are directly bought by industrial buyers from
producers rather than the middlemen
Correct Answer Expensive


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession


True/False
Question The key to successful new product introduction lies in a
systems approach.
Correct Answer True


Match The Following
Question- Correct Answer
Ballast business- Fit well but low opportunities
Gap analysis -Difference between desired and projected performance

Corporate parenting -Managing SBU's by a corporate

Heartland business- Give the highest priority


Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure
groups , Government stability


Multiple Choice Single Answer
Question It limits the alternatives that a decision maker takes in a
given situation
Correct Answer Policy



Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing



Match The Following
Question- Correct Answer
Biogenetic needs Hunger,- Thirst Hunger,
Actual self concept- How person views himself
Others self concept How the person thinks others see him
Personality Deference- Autonomy Esteem,


True/False
Question Demand is highly elastic for industrial goods
Correct Answer False


Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form



Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural


True/False
Question Systems are formal and informal rules and regulations that
complements the company structure
Correct Answer True


Multiple Choice Multiple Answer
Question What is Marginal cost?
Correct Answer The additional cost of each unit of product , It
ignores non price competition , Marginal revenue is less than average
revenue


True/False
Question In negotiated contracts, the bid selected by buyer is not
necessarily the lowest
Correct Answer True


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence



Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales



True/False
Question Companies apply a variety of price adjustment strategies to
account for differences in customer segments and situations.
Correct Answer True



Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation


Select The Blank
Question Competition tends to focus on ________ as a product moves
through its life cycle.
Correct Answer Price


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange


True/False
Question After sales service is provided in a customer orirnted firm
Correct Answer True


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective



True/False
Question Changes in company structure also necessitates changes in
the systems in various degrees
Correct Answer True



Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions



True/False
Question Consumer behaviour is more challenging across international
border.
Correct Answer True


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services


True/False
Question Services can be stored in inventory.
Correct Answer False


Select The Blank
Question A change in quantity demanded of a product is caused by a
change in its ________.
Correct Answer Price


Multiple Choice Single Answer
Question This distribution is necessary for most convenience goods.
Correct Answer Intensive


True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True


Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence ,
Transportation


Multiple Choice Multiple Answer
Question Money is invested by way of
Correct Answer Debt , Equity



Multiple Choice Single Answer
Question It is the most influential primary reference group shaping a
buyer's behaviour
Correct Answer Family


Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing



Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves



Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion


Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting


Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior



Multiple Choice Single Answer
Question Higher the perceived quality of the product, higher will be
the perceived price. Such products are called:
Correct Answer Prestige



Multiple Choice Single Answer
Question The most common criteria for classifying products is based
on
Correct Answer Buyer behaviour



Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming


Multiple Choice Single Answer
Question This method is more accurate for short term forecasts
Correct Answer Simple Trend Analysis


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke


Multiple Choice Multiple Answer
Question Marketing channels for consumer products is longer because
Correct Answer Number of consumers are more , Consumers buy smaller
quantities , Buying patterns of consumers is easy to detect.

Marketing Management - 15
LIST OF ATTEMPTED QUESTIONS AND ANSWERS

Multiple Choice Single Answer
Question Deciding on the number of intermediaries to be employed by
a producer is called:
Correct Answer Intensity distribution


Select The Blank
Question ________ distribution is used when a small percentage of
customers account for a large part of sale.
Correct Answer Selective


Multiple Choice Single Answer
Question Profits are negative in which stage of product life cycle?
Correct Answer Introductory


Multiple Choice Multiple Answer
Question When is demand inelastic?
Correct Answer Price cut causes revenue to decrease , Price rise
causes revenue to increase


Multiple Choice Single Answer
Question Which is the products that potential customers do not know
about it or they do not want yet.
Correct Answer Unsought


Multiple Choice Single Answer
Question 4p's of of Marketing should be considered in conjunction
with
Correct Answer 4C's


Multiple Choice Single Answer
Question Recovery stage in business cycle is also called
Correct Answer Upswing


Select The Blank
Question Buyer's response in ________ method may not be applicable
in other markets
Correct Answer Market tests


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which
utility
Correct Answer Possession


Multiple Choice Single Answer
Question Government units that purchase or rent goods for carrying
out main functions of government is called
Correct Answer Government Market


Multiple Choice Single Answer
Question In which phase of production era, the producer and
consumer are the same ?
Correct Answer Subsistence


Multiple Choice Single Answer
Question "Image building" objectives are common in which type of
market structure?
Correct Answer Oligopoly


True/False
Question Marketer should keep company's mission and marketing
objectives in mind while making pricing decisions.
Correct Answer True


Multiple Choice Single Answer
Question New products enter the market and old customers make
repeat purchase during which stage of product life cycle?
Correct Answer Growth


Match The Following
Question -Correct Answer

Sales forecast- Sales volume

Correlation method -Historical data

Market forecast- Industry trade associations

Economic forecast- Government



True/False
Question Experimental research involves obtaining data from
respondents in person, mail or by phone
Correct Answer False


Select The Blank
Question Specific ________ emerge from broad stratefgies
Correct Answer Tactics


Multiple Choice Multiple Answer
Question Ways to make people do trial purchases?
Correct Answer Coupon offers , Discounts , Samples


True/False
Question Publicity is news carried in the mass media about a firm
and its products, policies or actions.
Correct Answer True



Multiple Choice Single Answer
Question This data is originated by original research through
observation/ enquiry
Correct Answer Primary data



True/False
Question The demand for a specific brand within a product category
is called selective demand.
Correct Answer True


Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales

Multiple Choice Multiple Answer
Question Physical distribution management includes
Correct Answer Manufacturer , Middlemen , Warehouse operators

True/False
Question Changes in consumer's buying patterns affects channel's
horizontal and vertical dimensions.
Correct Answer True


Multiple Choice Single Answer
Question It is the series of marketing institutions that help in
moving the product from producer to the ultimate user.
Correct Answer Marketing channel



True/False
Question Each product and brand has a status symbol potential
Correct Answer True

Multiple Choice Single Answer
Question Recession stage in business cycle is also called
Correct Answer Slowdown



Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be .
Correct Answer 60 units


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary


True/False
Question The greater the number of substitutes for a product, the
less price elastic is its demand.
Correct Answer False


Multiple Choice Single Answer
Question It gathers, records and analyses data about problems
related to Marketing
Correct Answer Market Research


Select The Blank
Question ________ directs the flow of goods and services from the
producer to the ultimate consumer
Correct Answer Marketing


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions


Match The Following
Question -Correct Answer

Customer is the focal point in Marketing Selling


Tangible sources -Capital, machines,raw material

Intangible sources Information, -time and technology Information,

Consumer to producer Backward communication Marketing


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form


True/False
Question Consumer behaviour is easy to understand in familiar
country like India for Indians.
Correct Answer False

Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising
out of human behaviour
Correct Answer Research and planning , Forecasting



Multiple Choice Multiple Answer
Question The reseller's assortment influences it's
Correct Answer Marketing mix , Customer mix , Supplier mix


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke

Select The Blank
Question Major reason for success for new product is ________
product.
Correct Answer Superior


Multiple Choice Single Answer
Question It is that element of a plan that specifies what is to be
accomplished
Correct Answer Objectives


Select The Blank
Question Optimum marketing mix is obtained using analysis,
________, implementation and control.
Correct Answer Planning



Select The Blank
Question ________ routinely performs all functions on recurrent,
internal and external data
Correct Answer Recurrent data system(RDS)


True/False
Question Shorter production runs are required to produce large
number of products in multi-segment strategy
Correct Answer True


Select The Blank
Question ________ allowance is used to communicate about the values
of the product and special event
Correct Answer Promotion


Multiple Choice Multiple Answer
Question For exchange to take place, which conditions must be
satisfied ?
Correct Answer Atleast two parties , Each party is capable of
communication and delivery , Each party has something that might be of value to the other party



True/False
Question Companies have strenghts in a number of areas but their
key strength are few in number
Correct Answer True