Marketing Management - 21
Match The Following
Question- Correct Answer
Deep Assortment- Carrying a product family in depth, drawing on many
producer's output.
Exclusive Assortment -Carrying the line of only one manufacturer.
Open bid -Contract awarded to lowest bidder.
Negotiated Contract -Direct negotiation with one or more companies
covering project and terms
Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market
True/False
Question The super structure indicates ways in which company's tasks
are integrated or coordinated
Correct Answer True
True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False
Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food
True/False
Question Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True
Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic
Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy
Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use
True/False
Question Storage helps firms balance supply and demand.
Correct Answer True
Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes
Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
Multiple Choice Single Answer
Question The price of a product is determined by estimating the cost
of producing and marketing and then add a percentage of profits. This
orientation is called:
Correct Answer Cost
Multiple Choice Single Answer
Question What is product concept?
Correct Answer Detailed version of idea stated in consumer terms
Match The Following
Question- Correct Answer
This refers to the number of product items within each product line.
-Product depth
This includes all product item's a company offers. -Product mix
This is a group of products that are related. -Product line
This is the total number of product lines.- Product breadth
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources
Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Leader
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
True/False
Question Warehouses are needed when supply sources and markets are
located close by.
Correct Answer False
Select The Blank
Question The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive
True/False
Question Marketer discourages his brand users for brand switching.
Correct Answer True
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions
Select The Blank
Question An organisational assessment uncovers________
Correct Answer Weaknesses
Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
Multiple Choice Single Answer
Question The output of Stimulus Response Model is
Correct Answer Product decision
Select The Blank
Question ________ exists when a few large independent firm accounts
for bulk of an industry's sales.
Correct Answer Oligopoly
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla
Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli
Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible
Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks
Multiple Choice Single Answer
Question Pricing that enables sales people to tailor their prices to
a prospect's situation is called
Correct Answer Price shading
Multiple Choice Single Answer
Question This pricing objective involves setting a low price to
discourage entry of new firms.
Correct Answer Stay out
Multiple Choice Single Answer
Question This distribution is necessary for most shopping and
speciality goods.
Correct Answer Selective
True/False
Question The cultural environment shows long term trends towards a
hedonistic society.
Correct Answer True
Multiple Choice Single Answer
Question This portfolio involves major capital investments which will
result in either large pay offs or large losses
Correct Answer Big bets
Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur
Select The Blank
Question Optimum marketing mix is obtained using analysis, ________,
implementation and control.
Correct Answer Planning
Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves
Multiple Choice Single Answer
Question A centralised inventory means
Correct Answer Fast delivery to customers
Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation
True/False
Question Shorter production runs are required to produce large number
of products in multi-segment strategy
Correct Answer True
Marketing Management - 20
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question
Few large buyers do maximum purchasing in ________
Correct Answer
Industrial market
True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True
Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing
Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept
Multiple Choice Multiple Answer
Question
What are fixed costs?
Correct Answer
Office rent , Insurance , Generator back up
Multiple Choice Single Answer
Question
This distribution is necessary for most convenience goods.
Correct Answer
Intensive
Multiple Choice Single Answer
Question
It is the process of buying out the product developed by someone else
Correct Answer
Acquisition
True/False
Question
Distribution costs are low when intermediaries are used in the channel.
Correct Answer
True
Multiple Choice Single Answer
Question
Quantity discrepancy for a convenience product in a marketing channel is
adjusted by :
Correct Answer
Retailer
Multiple Choice Single Answer
Question
What involves review of projected sales, costs and profits.
Correct Answer
Business analysis
Select The Blank
Question _______cost accounting measures the cost of producing and ignores the cost
of non-producing
Correct Answer
Traditional
Select The Blank
Question
The benefits of a change in process are defined in terms of ________ cost
savings
Correct Answer
Labour
Multiple Choice Multiple Answer
Question
The tangible inputs in a business are
Correct Answer
Capital , Machine , Time
Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition
Match The Following
Question
Correct Answer
Customer is the focal point in
Marketing
Tangible sources
Capital, machines,raw material
Intangible sources
Information, time and technology
Consumer to producer
Backward communication
True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False
Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession
Select The Blank
Question
________ is a modern plant consisting of modules centered around a stage in
the production process
Correct Answer
Flotilla concept
Multiple Choice Single Answer
Question
Source credibility is :
Correct Answer
Receiver's perception regarding belief on sender.
True/False
Question
Marketing concept has application only in profit oriented businesses.
Correct Answer
False
Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary
Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture
Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales
Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form
Multiple Choice Multiple Answer
Question
When is demand price elastic?
Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease
True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and
vertical dimensions.
Correct Answer
True
True/False
Question
Diversification strategy involves diversifying away from their original core
businesses
Correct Answer
True
Multiple Choice Single Answer
Question
The tool that a sender uses to reach to the receiver is called:
Correct Answer
Message
Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence
True/False
Question
Experimental research involves obtaining data from respondents in person,
mail or by phone
Correct Answer
False
True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True
Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to
accomplish a objective
Correct Answer
Strategy
Multiple Choice Multiple Answer
Question
Drawbacks of Survey of Buyer's intention method are
Correct Answer
Exposure , Not accurate , Time consuming
Select The Blank
Question
Product means the ________ and services the company offers the target
market.
Correct Answer
Goods
True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True
Select The Blank
Question
________ distribution is used when a small percentage of customers account
for a large part of sale.
Correct Answer Selective
Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic
Multiple Choice Single Answer
Question
It is an approach to cost reduction in which components are studied to
determine if they can be made by cheaper methods of production
Correct Answer
Product Value Analysis
True/False
Question
The life cycle of product category is the shortest.
Correct Answer
False
Select The Blank
Question
________ research involves using past experiences to find solutions to
marketing problems
Correct Answer
Historical
Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food
Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing
skills and abilities for assignments in the company
Correct Answer Staffing
Staffing
Select The Blank
Question
Japan's major productivity gains are the results of social changes brought
about by ________
Correct Answer
Statistical quality control
Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation
Match The Following
Question
Correct Answer
Product related consumer characteristics
Brand loyalty, Type of usage
Demographic
Age, Sex
Psychographic
Social class, Lifestyle
Geographic variables
City, Region
Multiple Choice Multiple Answer
Question
The micro-environment consists of following components:
Correct Answer
Marketing intermediaries , Customers , Competitors
Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user
Marketing Management - 19
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form
Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke
Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession
Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary
Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence
Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales
Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural
Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange
Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing
Select The Blank
Question The factor of satisfaction and ________ motives are
consistent in society
Correct Answer Profit
True/False
Question Marketing concept provides a balance to the exchange process
within the social system
Correct Answer True
Your Answer False
True/False
Question "The customer is always right" is the spirit of marketing
concept.
Correct Answer True
Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Select The Blank
Question Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special
Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation
Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage
True/False
Question Indirect channels for industrial products are longer than
consumer product channels.
Correct Answer False
True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True
Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be .
Correct Answer 60 units
Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.
Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product
True/False
Question Sales contests, consumer contests are examples of public
relations.
Correct Answer False
Multiple Choice Single Answer
Question As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility
Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour
Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic
Select The Blank
Question In ________ pricing buyers pay different prices under the
same conditions , in the same quantities and at the same time
Correct Answer Variable
Match The Following
Question- Correct Answer
Trade discount- Reduction in list price to channel menbers
Cumulative quantity discount- Discount percetage increases as the quantity
purchased increases
Non-cumulative quantity discount -Applies to a single order
Cash discount -Given for paying promptly
Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors
Multiple Choice Single Answer
Question It appraises the organisation's capacity to respond to these
opportunities and threats
Correct Answer Organisational assessment
Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Objectives, Strategies, Situation assessment,
Organisation mission , Resources , Opportunity
Match The Following
Question -Correct Answer
Objectives- What is to be accomplished
Strategies- How to achieve objectives
Policies -Constraints that limits the alternatives available
Strategic organisational planning- Top Management
Multiple Choice Single Answer
Question What is Recurrent data?
Correct Answer Routinely collected data
Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries
True/False
Question MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True
True/False
Question Internal records such as sales reports, cost and accounting
information are expensive to obtain.
Correct Answer False
Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith
Multiple Choice Single Answer
Question In this market, organisation acquires goods for the purpose
of renting to others at profit
Correct Answer Reseller Market
Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer
Select The Blank
Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market
Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible
Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation
True/False
Question Marketing and production costs are high in multi-segment
strategy
Correct Answer True
Select The Blank
Question Product, price, place and promotion are the 4p's of ________
mix
Correct Answer Marketing
Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars
Select The Blank
Question The benefits of a change in process are defined in terms of
________ cost savings
Correct Answer Labour
True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True
Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion
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