Monday, February 28, 2011

Marketing Management - 21

Marketing Management - 21


Match The Following
Question- Correct Answer
Deep Assortment- Carrying a product family in depth, drawing on many
producer's output.
Exclusive Assortment -Carrying the line of only one manufacturer.

Open bid -Contract awarded to lowest bidder.
Negotiated Contract -Direct negotiation with one or more companies
covering project and terms


Multiple Choice Multiple Answer
Question Types of Organisational Market
Correct Answer Reseller market , Industrial market , Government
market


True/False
Question The super structure indicates ways in which company's tasks
are integrated or coordinated
Correct Answer True


True/False
Question A channel's length is also called as horizontal dimension.
Correct Answer False


Multiple Choice Single Answer
Question An example of Want is :
Correct Answer Continental food



True/False
Question Product, place and promotion elements in the marketing mix
are viewed as cost factors.
Correct Answer True


Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic


Select The Blank
Question ________ eliminates the risk of losing customer's goodwill
Correct Answer One price policy



Select The Blank
Question There are more number of substitutes for ________ products.
Correct Answer Multi use



True/False
Question Storage helps firms balance supply and demand.
Correct Answer True



Select The Blank
Question ________ are difficult to change
Correct Answer Attitudes



Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation


Multiple Choice Single Answer
Question The price of a product is determined by estimating the cost
of producing and marketing and then add a percentage of profits. This
orientation is called:
Correct Answer Cost


Multiple Choice Single Answer
Question What is product concept?
Correct Answer Detailed version of idea stated in consumer terms


Match The Following
Question- Correct Answer
This refers to the number of product items within each product line.
-Product depth
This includes all product item's a company offers. -Product mix

This is a group of products that are related. -Product line

This is the total number of product lines.- Product breadth


Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Opportunity , Objectives, Strategies, Situation
assessment, Organisation mission , Resources



Multiple Choice Multiple Answer
Question Types of psychological pricing are
Correct Answer Prestige , Leader


Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural


True/False
Question Warehouses are needed when supply sources and markets are
located close by.
Correct Answer False
Select The Blank
Question The onus of advertising, pricing and sales promotion
policies is put on ________ distribution.
Correct Answer Exclusive


True/False
Question Marketer discourages his brand users for brand switching.
Correct Answer True


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange


Multiple Choice Multiple Answer
Question A transaction takes place when
Correct Answer There is time and place of agreement , Two things of
value , Agreed upon conditions



Select The Blank
Question An organisational assessment uncovers________
Correct Answer Weaknesses



Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage


Multiple Choice Single Answer
Question The output of Stimulus Response Model is
Correct Answer Product decision


Select The Blank
Question ________ exists when a few large independent firm accounts
for bulk of an industry's sales.
Correct Answer Oligopoly

Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke



Multiple Choice Single Answer
Question It concentrates on organisation design and work flow
Correct Answer Flotilla



Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli



Multiple Choice Multiple Answer
Question Characteristics of Effective segmentation
Correct Answer Actionable , Measurable , Accessible



Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks



Multiple Choice Single Answer
Question Pricing that enables sales people to tailor their prices to
a prospect's situation is called
Correct Answer Price shading



Multiple Choice Single Answer
Question This pricing objective involves setting a low price to
discourage entry of new firms.
Correct Answer Stay out
Multiple Choice Single Answer
Question This distribution is necessary for most shopping and
speciality goods.
Correct Answer Selective


True/False
Question The cultural environment shows long term trends towards a
hedonistic society.
Correct Answer True



Multiple Choice Single Answer
Question This portfolio involves major capital investments which will
result in either large pay offs or large losses
Correct Answer Big bets



Multiple Choice Multiple Answer
Question What is Statistical Quality Control(SQC)
Correct Answer Identifies quality and productivity from a
production process , Identifies impact of any change on performance ,
Instantly spots malfunctions and show where they occur


Select The Blank
Question Optimum marketing mix is obtained using analysis, ________,
implementation and control.
Correct Answer Planning


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation



Multiple Choice Single Answer
Question These are moves that will pay off irrespective of what
happens in the future
Correct Answer No-regret moves



Multiple Choice Single Answer
Question A centralised inventory means
Correct Answer Fast delivery to customers


Select The Blank
Question ________ of physical distribution activities increases it's
productivity as well as of manufacturer.
Correct Answer Automation


True/False
Question Shorter production runs are required to produce large number
of products in multi-segment strategy
Correct Answer True

Marketing Management - 20
LIST OF ATTEMPTED QUESTIONS AND ANSWERS
Select The Blank
Question
Few large buyers do maximum purchasing in ________
Correct Answer
Industrial market


True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True

Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing


Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept


Multiple Choice Multiple Answer
Question
What are fixed costs?
Correct Answer
Office rent , Insurance , Generator back up


Multiple Choice Single Answer
Question
This distribution is necessary for most convenience goods.
Correct Answer
Intensive


Multiple Choice Single Answer
Question
It is the process of buying out the product developed by someone else
Correct Answer
Acquisition


True/False
Question
Distribution costs are low when intermediaries are used in the channel.
Correct Answer
True


Multiple Choice Single Answer
Question
Quantity discrepancy for a convenience product in a marketing channel is
adjusted by :
Correct Answer
Retailer


Multiple Choice Single Answer
Question
What involves review of projected sales, costs and profits.
Correct Answer
Business analysis


Select The Blank
Question _______cost accounting measures the cost of producing and ignores the cost
of non-producing
Correct Answer
Traditional


Select The Blank
Question
The benefits of a change in process are defined in terms of ________ cost
savings
Correct Answer
Labour


Multiple Choice Multiple Answer
Question
The tangible inputs in a business are
Correct Answer
Capital , Machine , Time


Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition


Match The Following
Question
Correct Answer

Customer is the focal point in
Marketing

Tangible sources
Capital, machines,raw material

Intangible sources
Information, time and technology

Consumer to producer
Backward communication



True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False


Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession


Select The Blank
Question
________ is a modern plant consisting of modules centered around a stage in
the production process
Correct Answer
Flotilla concept


Multiple Choice Single Answer
Question
Source credibility is :
Correct Answer
Receiver's perception regarding belief on sender.


True/False
Question
Marketing concept has application only in profit oriented businesses.
Correct Answer
False


Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary


Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture


Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales


Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form


Multiple Choice Multiple Answer
Question
When is demand price elastic?
Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease


True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and
vertical dimensions.
Correct Answer
True


True/False
Question
Diversification strategy involves diversifying away from their original core
businesses
Correct Answer
True


Multiple Choice Single Answer
Question
The tool that a sender uses to reach to the receiver is called:
Correct Answer
Message


Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence


True/False
Question
Experimental research involves obtaining data from respondents in person,
mail or by phone
Correct Answer
False


True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True


Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to
accomplish a objective
Correct Answer
Strategy


Multiple Choice Multiple Answer
Question
Drawbacks of Survey of Buyer's intention method are
Correct Answer
Exposure , Not accurate , Time consuming


Select The Blank
Question
Product means the ________ and services the company offers the target
market.
Correct Answer
Goods


True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True

Select The Blank
Question
________ distribution is used when a small percentage of customers account
for a large part of sale.
Correct Answer Selective

Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic


Multiple Choice Single Answer
Question
It is an approach to cost reduction in which components are studied to
determine if they can be made by cheaper methods of production
Correct Answer
Product Value Analysis


True/False
Question
The life cycle of product category is the shortest.
Correct Answer
False


Select The Blank
Question
________ research involves using past experiences to find solutions to
marketing problems
Correct Answer
Historical


Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food


Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing
skills and abilities for assignments in the company
Correct Answer Staffing

Staffing


Select The Blank
Question
Japan's major productivity gains are the results of social changes brought
about by ________
Correct Answer
Statistical quality control

Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation

Match The Following
Question
Correct Answer

Product related consumer characteristics
Brand loyalty, Type of usage

Demographic
Age, Sex

Psychographic
Social class, Lifestyle

Geographic variables
City, Region


Multiple Choice Multiple Answer
Question
The micro-environment consists of following components:
Correct Answer
Marketing intermediaries , Customers , Competitors


Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user

Marketing Management - 19
LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Multiple Choice Single Answer
Question Production creates which type of utility
Correct Answer Form


Multiple Choice Single Answer
Question A diet conscious person after playing football is thirsty.
He opts for :-
Correct Answer Diet coke


Multiple Choice Single Answer
Question The greatest amount of satisfaction comes from which utility
Correct Answer Possession


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer
are the same ?
Correct Answer Subsistence



Multiple Choice Single Answer
Question Consumerism emerged in which era of Marketing?
Correct Answer Sales



Multiple Choice Single Answer
Question Marketer tries to seek what kind of response from the other
party?
Correct Answer Behavioural


Multiple Choice Single Answer
Question Marketing arises from ?
Correct Answer Exchange



Select The Blank
Question ________ concept increases the efficiency of economic system
Correct Answer Marketing



Select The Blank
Question The factor of satisfaction and ________ motives are
consistent in society
Correct Answer Profit


True/False
Question Marketing concept provides a balance to the exchange process
within the social system
Correct Answer True
Your Answer False


True/False
Question "The customer is always right" is the spirit of marketing
concept.
Correct Answer True


Multiple Choice Multiple Answer
Question Types of product classification
Correct Answer Consumables , Durables , Services
Select The Blank
Question Customers are brand,style and type conscious when buying
________ products.
Correct Answer Special


Multiple Choice Multiple Answer
Question What are the stages in new product development ?
Correct Answer Idea screening , Market testing , Commercialisation


Multiple Choice Multiple Answer
Question Shorter distribution channel results in
Correct Answer Reduced costs , Limited market coverage


True/False
Question Indirect channels for industrial products are longer than
consumer product channels.
Correct Answer False


True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True


Multiple Choice Single Answer
Question Lead time for a product is 10 days and usage rate is 6
units/day. Reorder point will be .
Correct Answer 60 units


Multiple Choice Single Answer
Question Source credibility is :
Correct Answer Receiver's perception regarding belief on sender.


Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product


True/False
Question Sales contests, consumer contests are examples of public
relations.
Correct Answer False


Multiple Choice Single Answer
Question As a person acquires additional units of a product, the
amount of satisfaction(each unit adds to total satisfaction), is less than
the previous unit. This is called
Correct Answer Law of diminishing marginal utility


Multiple Choice Multiple Answer
Question What are variable costs?
Correct Answer Material , Labour


Select The Blank
Question The demand for a product is ________ when price cut causes
revenue to increase.
Correct Answer Price elastic


Select The Blank
Question In ________ pricing buyers pay different prices under the
same conditions , in the same quantities and at the same time
Correct Answer Variable


Match The Following
Question- Correct Answer
Trade discount- Reduction in list price to channel menbers
Cumulative quantity discount- Discount percetage increases as the quantity
purchased increases
Non-cumulative quantity discount -Applies to a single order

Cash discount -Given for paying promptly


Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors



Multiple Choice Single Answer
Question It appraises the organisation's capacity to respond to these
opportunities and threats
Correct Answer Organisational assessment



Multiple Choice Multiple Answer
Question Planning of long term strategies are based on following
factors:
Correct Answer Objectives, Strategies, Situation assessment,
Organisation mission , Resources , Opportunity


Match The Following
Question -Correct Answer
Objectives- What is to be accomplished
Strategies- How to achieve objectives
Policies -Constraints that limits the alternatives available

Strategic organisational planning- Top Management


Multiple Choice Single Answer
Question What is Recurrent data?
Correct Answer Routinely collected data


Multiple Choice Multiple Answer
Question The external sources of Primary data are :
Correct Answer Retailer , Wholesaler , Libraries


True/False
Question MIS provides marketers with the right amount and type of
information in a timely fashion.
Correct Answer True


True/False
Question Internal records such as sales reports, cost and accounting
information are expensive to obtain.
Correct Answer False
Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith


Multiple Choice Single Answer
Question In this market, organisation acquires goods for the purpose
of renting to others at profit
Correct Answer Reseller Market


Multiple Choice Single Answer
Question What is Exclusive Assortment?
Correct Answer Carrying the line of only one manufacturer



Select The Blank
Question Few large buyers do maximum purchasing in ________
Correct Answer Industrial market


Multiple Choice Multiple Answer
Question Characteristics for effective market segmentation are:
Correct Answer Actionable , Measurable , Accessible



Select The Blank
Question Market ________ is more prevalent than Mass marketing
Correct Answer Segmentation



True/False
Question Marketing and production costs are high in multi-segment
strategy
Correct Answer True



Select The Blank
Question Product, price, place and promotion are the 4p's of ________
mix
Correct Answer Marketing



Multiple Choice Multiple Answer
Question An unhealthy portfolio has
Correct Answer More dogs , Few stars



Select The Blank
Question The benefits of a change in process are defined in terms of
________ cost savings
Correct Answer Labour



True/False
Question Change in company structure from divisional to matrix also
mean changes in the systems in various degrees
Correct Answer True


Multiple Choice Single Answer
Question Manufacturers offering variety of price promotions to their
middlemen is called
Correct Answer Trade promotion

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