Monday, February 28, 2011

Marketing Management - 22

Marketing Management - 22


True/False
Question Changes in company structure also necessitates changes in the systems in various degrees
Correct Answer True

Select The Blank
Question ________ is a part of the company that has a separate mission and objectives
Correct Answer SBU

Select The Blank
Question ________ is synonymous with non-recurrent data system(RDS)
Correct Answer Market research

Select The Blank
Question Skimming pricing involves________ risk.
Correct Answer Low

Select The Blank
Question Buyer's response in ________ method may not be applicable in other markets
Correct Answer Market tests

True/False
Question Firms that lack promotional capabilities rely on middlemen.
Correct Answer True

Multiple Choice Single Answer
Question It provides a way to bring in the people dimension in macro company analysis without using psychological models of human behaviour
Correct Answer Culture

Multiple Choice Single Answer
Question It is a reduction in list price granted to channel members for performing marketing functions
Correct Answer Trade discount
Your Answer Trade discount

Multiple Choice Single Answer
Question It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment

True/False
Question Systems are formal and informal rules and regulations that complements the company structure
Correct Answer True

Select The Blank
Question In production era , demand is ________ than supply
Correct Answer Greater

Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming

Multiple Choice Multiple Answer
Question Total cost concept includes
Correct Answer Damaged goods , Inventory obsolescence , Transportation

Match The Following
Question Correct Answer


Inventory carrying cost It increases as the quantity ordered increases.

Order processing cost It decreases as the quantity ordered increases.

Pipe-line It is used to transport petroleum products to refineries.


Multiple Choice Multiple Answer
Question These are the characteristics of services
Correct Answer Sold on basis of benefits , Quality control is tough

Select The Blank
Question The cost of warehousing, transportation, inventory and handling products together constitutes ________ concept.
Correct Answer Total cost

Multiple Choice Multiple Answer
Question Forecasting methods for existing products are
Correct Answer Simple trend analysis , Time series analysis , Correlation method

Multiple Choice Single Answer
Question It helps an organisation to cope with future by setting objectives and making strategies to achieve them
Correct Answer Planning

True/False
Question Change in company structure from divisional to matrix also mean changes in the systems in various degrees
Correct Answer True

Select The Blank
Question ________ is a delivery of standard of living to society
Correct Answer Marketing

True/False
Question "The customer is always right" is the spirit of marketing concept.
Correct Answer True

Multiple Choice Multiple Answer
Question The participants in a communication process are :
Correct Answer Source , Recipient

Multiple Choice Single Answer
Question In which stage of Product life cycle, brand choice is heavily influenced by reference group
Correct Answer Maturity

Multiple Choice Single Answer
Question The frequency at which a product is used is called ?
Correct Answer Usage rate

Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit

Multiple Choice Multiple Answer
Question A business is a system consisting of following elements
Correct Answer Input and output , Objectives , Process and feedback

Multiple Choice Single Answer
Question In Cost Optimisation :
Correct Answer Overall physical distribution costs are minimised

True/False
Question Communicating with middlemen requires information which is different to the information required in communicating with the final buyers.
Correct Answer True

True/False
Question Internal records such as sales reports, cost and accounting information are expensive to obtain.
Correct Answer False

Multiple Choice Multiple Answer
Question Beliefs are based on
Correct Answer Knowledge , Opinion , Faith

True/False
Question "Promotion" is considered in conjunction with "Convenience" .
Correct Answer False

Select The Blank
Question ________ describes a person's favourable or unfavourable action tendencies towards object
Correct Answer Attitudes

Multiple Choice Multiple Answer
Question Criteria for choosing distribution channels are :
Correct Answer Market coverage , Control , Costs

Select The Blank
Question ________ is seen as an integral process that converts materials into goods
Correct Answer Systems

Select The Blank
Question Modern Accounting uses ________ as a unit of measure
Correct Answer Time

Multiple Choice Multiple Answer
Question How does 'structure' reduce external uncertainity arising out of human behaviour
Correct Answer Research and planning , Forecasting
Your Answer Research and planning , Forecasting

True/False
Question Economic forecasts are available from industry trade associations
Correct Answer False

Multiple Choice Single Answer
Question The organisation focusses attention on one market segment and develops one marketing mix for that segment.This is known as :
Correct Answer Concentration

Multiple Choice Single Answer
Question This method enables the forecaster to take into consideration seasonal fluctuations and long term fluctuations
Correct Answer Time Series Analysis

True/False
Question Macro environment is composed of the major forces that pose opportunities and create threat for the Co.
Correct Answer True

Match The Following
Question Correct Answer

Feedback Communication from receiver to sender

Encoding Putting meaning to symbols conveyed as messages

Decoding Interpreting the message by receiver

Noise It interferes with communication process


Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special

Multiple Choice Multiple Answer
Question The micro-environment consists of following components:
Correct Answer Marketing intermediaries , Customers , Competitors

Multiple Choice Single Answer
Question This approach estimates sales potential of a territory by estimating the number of units of a product category that a buyer buys from all suppliers multiplied by the number of potential buyers in that territory
Correct Answer Buildup approach

Multiple Choice Multiple Answer
Question The basic goals in introductory stage are
Correct Answer Induce acceptance of new product , Gain initial distribution

Multiple Choice Multiple Answer
Question The various variations of Negotiated contract are
Correct Answer Cost plus pricing , Fixed price , Fixed price and incentive

Select The Blank
Question Module of Flotilla strikes an optimum balance of ________ and flexibility
Correct Answer Standardisation


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