Monday, February 28, 2011

Marketing Management - 4

Marketing Management - 4


Match The Following
Question
Correct Answer

Deep Assortment
Carrying a product family in depth, drawing on many producer's output

Exclusive Assortment
Carrying the line of only one manufacturer

Open bid
Contract awarded to lowest bidder

Negotiated Contract
Direct negotiation with one or more companies covering project and terms


Multiple Choice Multiple Answer
Question
Types of Organisational Market
Correct Answer
Reseller market , Industrial market , Government market


True/False
Question
The super structure indicates ways in which company's tasks are integrated or coordinated
Correct Answer
True


True/False
Question
A channel's length is also called as horizontal dimension.
Correct Answer
False



Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food


True/False
Question
Product, place and promotion elements in the marketing mix are viewed as cost factors.
Correct Answer
True


Select The Blank
Question
The demand for a product is ________ when price cut causes revenue to increase.
Correct Answer
Price elastic


Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy

Select The Blank
Question
There are more number of substitutes for ________ products.
Correct Answer
Multi use

True/False
Question
Storage helps firms balance supply and demand.
Correct Answer
True
Select The Blank
Question
________ are difficult to change
Correct Answer
Attitudes


Select The Blank
Question
Market ________ is more prevalent than Mass marketing
Correct Answer
Segmentation



Multiple Choice Single Answer
Question
The price of a product is determined by estimating the cost of producing and marketing and then add a percentage of profits. This orientation is called:
Correct Answer
Cost


Multiple Choice Single Answer
Question
What is product concept?
Correct Answer
Detailed version of idea stated in consumer terms

Match The Following
Question
Correct Answer

This refers to the number of product items within each product line.
Product depth

This includes all product item's a company offers.
Product mix

This is a group of products that are related.
Product line.

This is the total number of product lines.
Product breadth


Multiple Choice Multiple Answer
Question
Planning of long term strategies are based on following factors:
Correct Answer
Opportunity , Objectives, Strategies, Situation assessment, Organisation mission , Resources


Multiple Choice Multiple Answer
Question
Types of psychological pricing are
Correct Answer
Prestige , Leader


Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural


True/False
Question
Warehouses are needed when supply sources and markets are located close by.
Correct Answer
False


Select The Blank
Question
The onus of advertising, pricing and sales promotion policies is put on ________ distribution.
Correct Answer
Exclusive


True/False
Question
Marketer discourages his brand users for brand switching.
Correct Answer
True


Multiple Choice Single Answer
Question
Marketing arises from ?
Correct Answer
Exchange


Multiple Choice Multiple Answer
Question
A transaction takes place when
Correct Answer
There is time and place of agreement , Two things of value , Agreed upon conditions


Select The Blank
Question
An organisational assessment uncovers________
Correct Answer
Weaknesses


Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage


Multiple Choice Single Answer
Question
The output of Stimulus Response Model is
Correct Answer
Product decision


Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly


Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke


Multiple Choice Single Answer
Question
It concentrates on organisation design and work flow
Correct Answer
Flotilla


Multiple Choice Single Answer
Question
The input to 'Stimulus Response Model' is
Correct Answer
Stimuli
Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible


Multiple Choice Multiple Answer
Question
Types of strategic business units are :
Correct Answer
Stars , Cash cows , Question marks


Multiple Choice Single Answer
Question
Pricing that enables sales people to tailor their prices to a prospect's situation is called
Correct Answer
Price shading


Multiple Choice Single Answer
Question
This pricing objective involves setting a low price to discourage entry of new firms.
Correct Answer
Stay out


Multiple Choice Single Answer
Question
This distribution is necessary for most shopping and speciality goods.
Correct Answer
Selective


True/False
Question
The cultural environment shows long term trends towards a hedonistic society.
Correct Answer
True


Multiple Choice Single Answer
Question
This portfolio involves major capital investments which will result in either large pay offs or large losses
Correct Answer
Big bets


Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur


Select The Blank
Question
Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer
Planning


Multiple Choice Multiple Answer
Question
What are the stages in new product development ?
Correct Answer
Idea screening , Market testing , Commercialisation


Multiple Choice Single Answer
Question
These are moves that will pay off irrespective of what happens in the future
Correct Answer
No-regret moves


Multiple Choice Single Answer
Question
A centralised inventory means
Correct Answer
Fast delivery to customers

Select The Blank
Question
________ of physical distribution activities increases it's productivity as well as of manufacturer.
Correct Answer
Automation


True/False
Question
Shorter production runs are required to produce large number of products in multi-segment strategy
Correct Answer
True



Marketing Management - 3
LIST OF ATTEMPTED QUESTIONS AND ANSWERS


Select The Blank
Question
Few large buyers do maximum purchasing in ________
Correct Answer
Industrial market

True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True


Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing


Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Optimisation concept , Total cost concept , Cost trade-off concept


Multiple Choice Multiple Answer
Question
What are fixed costs?
Correct Answer
Office rent , Insurance , Generator back up

Multiple Choice Single Answer
Question
This distribution is necessary for most convenience goods.
Correct Answer
Intensive


Multiple Choice Single Answer
Question
It is the process of buying out the product developed by someone else
Correct Answer
Acquisition



True/False
Question
Distribution costs are low when intermediaries are used in the channel.
Correct Answer
True


Multiple Choice Single Answer
Question
Quantity discrepancy for a convenience product in a marketing channel is adjusted by :
Correct Answer
Retailer


Multiple Choice Single Answer
Question
What involves review of projected sales, costs and profits.
Correct Answer
Business analysis

Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional



Select The Blank
Question
The benefits of a change in process are defined in terms of ________ cost savings
Correct Answer
Labour



Multiple Choice Multiple Answer
Question
The tangible inputs in a business are
Correct Answer
Capital , Machine , Time

Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition



Match The Following
Question
Correct Answer


Customer is the focal point in
Marketing

Tangible sources
Capital, machines,raw material


Intangible sources
Information, time and technology

Consumer to producer
Backward communication


True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False



Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession


Select The Blank
Question
________ is a modern plant consisting of modules centered around a stage in the production process
Correct Answer
Flotilla concept


Multiple Choice Single Answer
Question
Source credibility is :
Correct Answer
Receiver's perception regarding belief on sender.

True/False
Question
Marketing concept has application only in profit oriented businesses.
Correct Answer
False
Your Answer
False

Multiple Choice Single Answer
Question
Who provides time and place utility?
Correct Answer
Intermediary


Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture


Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales

Multiple Choice Single Answer
Question
Production creates which type of utility
Correct Answer
Form


Multiple Choice Multiple Answer
Question
When is demand price elastic?
Correct Answer
Price cut causes revenue to increase , Price rise causes revenue to decrease


True/False
Question
Changes in consumer's buying patterns affects channel's horizontal and vertical dimensions.
Correct Answer
True


True/False
Question
Diversification strategy involves diversifying away from their original core businesses
Correct Answer
True


Multiple Choice Single Answer
Question
The tool that a sender uses to reach to the receiver is called:
Correct Answer
Message


Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence



True/False
Question
Experimental research involves obtaining data from respondents in person, mail or by phone
Correct Answer
False


True/False
Question
Marketing and production costs are high in multi-segment strategy
Correct Answer
True


Select The Blank
Question
________ is a broad plan of action for using an organisation's resources to accomplish a objective
Correct Answer
Strategy

Multiple Choice Multiple Answer
Question
Drawbacks of Survey of Buyer's intention method are
Correct Answer
Exposure , Not accurate , Time consuming

Select The Blank
Question
Product means the ________ and services the company offers the target market.
Correct Answer
Goods


True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True



Select The Blank
Question
________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer
Selective

Multiple Choice Multiple Answer
Question
Market segmentation can be done on the basis of following factors
Correct Answer
Psychographic , Demographic , Geographic


Multiple Choice Single Answer
Question
It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer
Product Value Analysis


True/False
Question
The life cycle of product category is the shortest.
Correct Answer
False



Select The Blank
Question
________ research involves using past experiences to find solutions to marketing problems
Correct Answer
Historical


Multiple Choice Single Answer
Question
An example of Want is :
Correct Answer
Continental food

Multiple Choice Single Answer
Question
It is the process of selecting people for company positions and developing skills and abilities for assignments in the company
Correct Answer
Staffing


Select The Blank
Question
Japan's major productivity gains are the results of social changes brought about by ________
Correct Answer
Statistical quality control


Multiple Choice Multiple Answer
Question
Target marketing involves
Correct Answer
Market targeting , Market segmentation


Match The Following
Question
Correct Answer

Product related consumer characteristics
Brand loyalty, Type of usage

Demographic
Age, Sex

Psychographic
Social class, Lifestyle

Geographic variables
City, Region


Multiple Choice Multiple Answer
Question
The micro-environment consists of following components:
Correct Answer
Marketing intermediaries , Customers , Competitors


Multiple Choice Single Answer
Question
Which is the shortest marketing channel for an industrial product?
Correct Answer
Producer--->Industrial user

Marketing Management - 2
Multiple Choice Multiple Answer
Question
The areas which become active after promotion budgets have been set and funds are allocated to promotion mix elements.
Correct Answer
Sales management , Advertising


Select The Blank
Question
________ is a part of the company that has a separate mission and objectives
Correct Answer
SBU



Match The Following
Question
Correct Answer


Customer is the focal point in
Marketing

Tangible sources
Capital, machines,raw material

Intangible sources
Information, time and technology

Consumer to producer
Backward communication


True/False
Question
A drive is a need that sufficiently presses a person to act
Correct Answer
True



Match The Following
Question
Correct Answer

Feedback
Communication from receiver to sender

Encoding
Putting meaning to symbols conveyed as messages

Decoding
Interpreting the message by receiver

Noise
It interferes with communication process


Multiple Choice Single Answer
Question
The greatest amount of satisfaction comes from which utility
Correct Answer
Possession

True/False
Question
Style of a company are the patterns of actions taken by members of top management over a period of time
Correct Answer
True


Multiple Choice Multiple Answer
Question
Socio-cultural environment consists of
Correct Answer
Social class , Culture

True/False
Question
The cultural environment shows long term trends towards a hedonistic society.
Correct Answer
True


Multiple Choice Multiple Answer
Question
Trade promotions include
Correct Answer
Push money allowance , Promotional allowance


Multiple Choice Single Answer
Question
These are the elements of a plan that specify how objectives are to be achieved
Correct Answer
Strategies


Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage


Multiple Choice Single Answer
Question
The most common criteria for classifying products is based on
Correct Answer
Buyer behaviour


Multiple Choice Single Answer
Question
Doctor's services in an emergency are called which type of products?
Correct Answer
Unsought


Select The Blank
Question
________ directs the flow of goods and services from the producer to the ultimate consumer
Correct Answer
Marketing



True/False
Question
Diversification strategy involves diversifying away from their original core businesses
Correct Answer
True


Multiple Choice Single Answer
Question
In Cost Optimisation :
Correct Answer
Overall physical distribution costs are minimised


Multiple Choice Single Answer
Question
In this pricing, prices are set high to benefit from the price quality relationship that exists in many consumer's mind
Correct Answer
Prestige pricing



Multiple Choice Single Answer
Question
A diet conscious person after playing football is thirsty. He opts for :-
Correct Answer
Diet coke


True/False
Question
Pricing strategies change over the life cycle of the product
Correct Answer
True


Select The Blank
Question
________ planning determines the number , location and ownership of warehouses.
Correct Answer
Warehouse


Multiple Choice Single Answer
Question
Consumerism emerged in which era of Marketing?
Correct Answer
Sales



Multiple Choice Single Answer
Question
As a person acquires additional units of a product, the amount of satisfaction(each unit adds to total satisfaction), is less than the previous unit. This is called
Correct Answer
Law of diminishing marginal utility


Multiple Choice Multiple Answer
Question
Factors affecting demand of a product?
Correct Answer
Population , Increase in buying power


Multiple Choice Single Answer
Question
In which phase of production era, the producer and consumer are the same ?
Correct Answer
Subsistence



Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural



Multiple Choice Single Answer
Question
It is the relative difficulty in understanding or using the product
Correct Answer
Complexity



Select The Blank
Question
An organisational assessment uncovers________
Correct Answer
Weaknesses


Multiple Choice Multiple Answer
Question
Product characteristics that influence channel selection are
Correct Answer
Complexity , Perishability , Weight


Select The Blank
Question
Market ________ is more prevalent than Mass marketing
Correct Answer
Segmentation


Multiple Choice Multiple Answer
Question
Key concepts of systems view of management includes
Correct Answer
Cost trade-off concept , Optimisation concept , Total cost concept


Multiple Choice Multiple Answer
Question
After the new product has passed the conceptual stages it becomes more concrete in which stages?
Correct Answer
Commercialisation , Product development , Test marketing


Select The Blank
Question
________ is an important tool for planning and controlling the firm'a activities
Correct Answer
Sales Forecast



True/False
Question
Marketing concept has application only in profit oriented businesses.
Correct Answer
False



Multiple Choice Multiple Answer
Question
Conditions for a Successful Communication are :
Correct Answer
Sender transmits message , Receiver receives message


Multiple Choice Multiple Answer
Question
What are psychogenetic needs
Correct Answer
Belonging , Recognition


Select The Blank
Question
________ method is suitable for products with a stable demand pattern
Correct Answer
Simple trend analysis


Select The Blank
Question
________is a strong internal stimulus impelling action
Correct Answer
Drive


True/False
Question
"To increase the market share of our product" .Is it a well defined objective?
Correct Answer
False



Multiple Choice Multiple Answer
Question
The participants in a communication process are :
Correct Answer
Source , Recipient

True/False
Question
Market oriented organisation do not need to prepare a marketing mix for a product that offers few consumer benefits
Correct Answer
True


True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True



Select The Blank
Question
In ________ pricing buyers pay different prices under the same conditions , in the same quantities and at the same time
Correct Answer
Variable



Select The Blank
Question
________cost accounting measures the cost of producing and ignores the cost of non-producing
Correct Answer
Traditional



Select The Blank
Question
The factor of satisfaction and ________ motives are consistent in society
Correct Answer
Profit



Multiple Choice Single Answer
Question
Manufacturers offering variety of price promotions to their middlemen is called
Correct Answer
Trade promotion


Multiple Choice Single Answer
Question
Government units that purchase or rent goods for carrying out main functions of government is called
Correct Answer
Government Market


Marketing Management - 2
Select The Blank
Question
________ planning determines the number , location and ownership of warehouses.
Correct Answer
Warehouse


Select The Blank
Question
Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer
Price



Select The Blank
Question
________ eliminates the risk of losing customer's goodwill
Correct Answer
One price policy


Match The Following
Question
Correct Answer

Air-freight
It is the best quality type of transportation available
.
Inventory carrying cost
It increases as the quantity ordered increases.

Order processing cost
It decreases as the quantity ordered increases.

Pipe-line
It is used to transport petroleum products to refineries.


Multiple Choice Multiple Answer
Question
Conditions for a Successful Communication are :
Correct Answer
Sender transmits message , Receiver receives message

Select The Blank
Question
________ leads to market fragmentation.
Correct Answer
Competition



Select The Blank
Question
Concentration on that segment of market which has the maximum number of people is called ________
Correct Answer
Market fallacy

Multiple Choice Single Answer
Question
Feedback is fastest in which of the following channels:
Correct Answer
Personal selling


True/False
Question
Marketing concept provides a balance to the exchange process within the social system
Correct Answer
True


Select The Blank
Question
________ routinely performs all functions on recurrent, internal and external data
Correct Answer
Recurrent data system(RDS)

Multiple Choice Single Answer
Question
Profits are negative in which stage of product life cycle?
Correct Answer
Introductory


Multiple Choice Single Answer
Question
Higher the perceived quality of the product, higher will be the perceived price. Such products are called:
Correct Answer
Prestige


True/False
Question
Marketing involves a backward communication from consumer to producer
Correct Answer
True


Multiple Choice Multiple Answer
Question
Characteristics of Effective segmentation
Correct Answer
Actionable , Measurable , Accessible


Multiple Choice Single Answer
Question
Recession stage in business cycle is also called
Correct Answer
Slowdown


Multiple Choice Single Answer
Question
This strategic posture plays a leadership role in establishing how the industry operates
Correct Answer
Shapers


Multiple Choice Single Answer
Question
Producer--->Wholesaler--->Retalier--->Consumer is a common channel for :
Correct Answer
Chocolates


True/False
Question
Product concept testing through physical presentation increase the reliability of test.
Correct Answer
True


Match The Following
Question
Correct Answer

Deep Assortment
Carrying a product family in depth, drawing on many producer's output

Exclusive Assortment
Carrying the line of only one manufacturer

Open bid
Contract awarded to lowest bidder

Negotiated Contract
Direct negotiation with one or more companies covering project and terms

Multiple Choice Single Answer
Question
In which stage of product life cycle , reference group influence is strong in product and brand choice
Correct Answer
Growth


Multiple Choice Multiple Answer
Question
Commercial sources have following sources
Correct Answer
Advertising , Packaging , Sales persons


Multiple Choice Multiple Answer
Question
The reseller's assortment influences it's
Correct Answer
Marketing mix , Customer mix , Supplier mix


Select The Blank
Question
________ exists when a few large independent firm accounts for bulk of an industry's sales.
Correct Answer
Oligopoly


True/False
Question
Consumer behaviour is more challenging across international border.
Correct Answer
True


Multiple Choice Multiple Answer
Question
Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer
Geographic , Demographic


True/False
Question
"Idea screening" stage reduces the number of ideas based on company's criteria.
Correct Answer
True


Multiple Choice Multiple Answer
Question
Concept of marketing includes study of
Correct Answer
Transaction , Transfer , Exchange

Multiple Choice Multiple Answer
Question
A transaction takes place when
Correct Answer
There is time and place of agreement , Two things of value , Agreed upon conditions

Multiple Choice Multiple Answer
Question
Shorter distribution channel results in
Correct Answer
Reduced costs , Limited market coverage

Select The Blank
Question
________ provides more information than Advertising and is relatively inexpensive.
Correct Answer
Publicity


Select The Blank
Question
________ concept increases the efficiency of economic system
Correct Answer
Marketing



Multiple Choice Single Answer
Question
General Electric Matrix is divided into how many cells
Correct Answer
9


Multiple Choice Multiple Answer
Question
The various variations of Negotiated contract are
Correct Answer
Cost plus pricing , Fixed price , Fixed price and incentive

Multiple Choice Single Answer
Question
It focusses on one or more selected market segments and develops separate marketing mix for each segment
Correct Answer
Target Marketing


Multiple Choice Single Answer
Question
In this market, organisation acquires goods for the purpose of renting to others at profit
Correct Answer
Reseller Market


Multiple Choice Single Answer
Question
The frequency at which a product is used is called ?
Correct Answer
Usage rate


Select The Blank
Question
________ are difficult to change
Correct Answer
Attitudes

Multiple Choice Multiple Answer
Question
Characteristics for effective market segmentation are:
Correct Answer
Actionable , Measurable , Accessible


Multiple Choice Multiple Answer
Question
What is Statistical Quality Control(SQC)
Correct Answer
Identifies quality and productivity from a production process , Identifies impact of any change on performance , Instantly spots malfunctions and show where they occur

True/False
Question
A company's pricing objectives are influenced by time and circumstances
Correct Answer
True


Multiple Choice Single Answer
Question
Marketer tries to seek what kind of response from the other party?
Correct Answer
Behavioural


True/False
Question
The hypothesis may prove to be either right or wrong
Correct Answer
True


Select The Blank
Question
________ method is suitable for products with a stable demand pattern
Correct Answer
Simple trend analysis


Multiple Choice Single Answer
Question
The traditional approach towards uncertainity is
Correct Answer
Binary


True/False
Question
Buyers are geographically concentrated in the consumer market.
Correct Answer
False

True/False
Question
In negotiated contracts, the bid selected by buyer is not necessarily the lowest
Correct Answer
True

True/False
Question
Market foreacsts are available from sources like government
Correct Answer
False

Marketing Management - 1
Select The Blank
Question Toffees and chocolates, magazines etc are examples of ________ products
Correct Answer Impulse

Select The Blank
Question In production era, demand is ________ than supply
Correct Answer Greater

Select The Blank
Question The factor of satisfaction and ________ motives are consistent in society
Correct Answer Profit


Select The Blank
Question Optimum marketing mix is obtained using analysis, ________, implementation and control.
Correct Answer Planning


True/False
Question Marketing concept provides a balance to the exchange process within the social system
Correct Answer True

Select The Blank
Question Competition tends to focus on ________ as a product moves through its life cycle.
Correct Answer Price


Multiple Choice Single Answer
Question In which phase of production era, the producer and consumer are the same ?
Correct Answer Subsistence
Your Answer Early production for marketing

Select The Blank
Question Customers are brand,style and type conscious when buying ________ products.
Correct Answer Special
Your Answer Special

Multiple Choice Single Answer
Question Major components of marketing mix are :
Correct Answer Product


Multiple Choice Single Answer
Question Here the organisation acquires the operations of one or more other organisations on the same level.
Correct Answer Horizontal integration


Select The Blank
Question Product means the ________ and services the company offers the target market.
Correct Answer Goods

True/False
Question Consumer needs are matched with the company capabilities and goals in marketing process.
Correct Answer True



Multiple Choice Multiple Answer
Question Aspects of political environment are :
Correct Answer Form of government adopted , Media and pressure groups , Government stability

Multiple Choice Single Answer
Question The tool used for decision making in 'A range of futures' scenario is
Correct Answer Technology forecasting

Select The Blank
Question ________ distribution is used when a small percentage of customers account for a large part of sale.
Correct Answer Selective


True/False
Question Augmented product includes the actual product plus any additional services such as maintenance, intallation etc.
Correct Answer True


Multiple Choice Single Answer
Question This distribution limits intermediaries to one per given territory.
Correct Answer Exclusive


Select The Blank
Question ________ is some characteristic of people in the market that helps in dividing it.
Correct Answer Factor

Select The Blank
Question ________ can price it's product without any regard to competitor.
Correct Answer Pure monopolist

Select The Blank
Question Product, price, place and promotion are the 4p's of ________ mix
Correct Answer Marketing


Multiple Choice Single Answer
Question Who provides time and place utility?
Correct Answer Intermediary



Multiple Choice Single Answer
Question It is an approach to cost reduction in which components are studied to determine if they can be made by cheaper methods of production
Correct Answer Product Value Analysis



Multiple Choice Multiple Answer
Question Market segmentation can be done on the basis of following factors
Correct Answer Psychographic , Demographic , Geographic

True/False
Question Group influence is weak both in product and brand choice in Decline stage of Product life cycle
Correct Answer True



Multiple Choice Multiple Answer
Question How does 'structure' reduce internal uncertainity arising out of human behaviour
Correct Answer Control mechanism , Departmentalisation

Multiple Choice Single Answer
Question The input to 'Stimulus Response Model' is
Correct Answer Stimuli


Multiple Choice Multiple Answer
Question Features of Question Marks?
Correct Answer High growth , Low share SBUs


Multiple Choice Multiple Answer
Question Income,occupation,education, age,marital status are factors of which type of segmentation?
Correct Answer Geographic , Demographic


Multiple Choice Single Answer
Question New product forms and brands enter in which stage of product life cycle?
Correct Answer Growth


Multiple Choice Single Answer
Question " When to order" is called
Correct Answer Re-order point


True/False
Question Market segmentation is the decision to identify different groups that compose the market and to develop specific product for each of these groups.
Correct Answer False

Multiple Choice Single Answer
Question It is the relative difficulty in understanding or using the product
Correct Answer Complexity



Multiple Choice Multiple Answer
Question Drawbacks of Survey of Buyer's intention method are
Correct Answer Exposure , Not accurate , Time consuming

True/False
Question Distribution costs are low when intermediaries are used in the channel.
Correct Answer True



Multiple Choice Single Answer
Question It identifies opportunities for and threats to the organisation
Correct Answer Environmental assessment

True/False
Question A drive is a need that sufficiently presses a person to act
Correct Answer True



Multiple Choice Multiple Answer
Question Characteristics of mass market strategy are :
Correct Answer One market mix for target market , One distribution and promotion strategy


Match The Following
Question -Correct Answer
Feedback -Communication from receiver to sender

Encoding- Putting meaning to symbols conveyed as messages

Decoding- Interpreting the message by receiver

Noise- It interferes with communication process

Multiple Choice Multiple Answer
Question Concept of marketing includes study of
Correct Answer Transaction , Transfer , Exchange


True/False
Question Warehouses are needed when supply sources and markets are located close by.
Correct Answer False

True/False
Question The key to successful new product introduction lies in a systems approach.
Correct Answer True



Match The Following
Question -Correct Answer

Biogenetic needs Hunger-, Thirst Hunger,
Actual self concept -How person views himself

Others self concept-t How the person thinks others see him
Personality Deference-, Autonomy Esteem,


True/False
Question Companies apply a variety of price adjustment strategies to account for differences in customer segments and situations.
Correct Answer True



Multiple Choice Single Answer
Question Advantage of multi-variate segmentation is :
Correct Answer More information about available people

Multiple Choice Multiple Answer
Question Types of strategic business units are :
Correct Answer Stars , Cash cows , Question marks


Multiple Choice Multiple Answer
Question Commercial sources have following sources
Correct Answer Advertising , Packaging , Sales persons


Multiple Choice Multiple Answer
Question Learning consists of
Correct Answer Cues , Drives , Response

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